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Giving
Them Golf And So Much More
By Larry Aylward - Golfdom - July 1st, 2005
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Larry
Aylward
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Marty
Ebel enjoys playing golf. He hits the ball pretty well for
the average Joe, usually scoring in the 90s. While there is
an issue with Ebel's golf game, it has nothing to do with
his skill level.
Ebel
says the golf industry doesn't embrace him as a player. Because
he's an amputee — he doesn't have legs from above his
knees — Ebel says he's been made to feel like an outcast
at some golf courses. Worse, Ebel says others with similar
disabilities, including paraplegics, have been treated the
same.
What
a pity — not for Ebel but for the people in the golf
industry who have caused him this humiliation.
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Marty
Ebel lost his legs below the knee when he was 21, but that
has not stopped him from playing golf. Ebel doesn't
want you to feel sorry for him. He's a strong soul who's out
to prove that he and others with such disabilities belong
on the same golf courses as able-bodied players.
The
47-year-old Massachusetts lawyer played golf long before he
lost his legs in a front-loader accident 21 years ago, and
nobody is about to stop him from playing now. In fact, when
Ebel plays now he says the game feels the same as it did when
he was able to walk a course with his two feet.
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And
it's a beautiful feeling. But unfortunately, that good feeling can
quickly turn into a sinking feeling in Ebel's gut when the dark
clouds of presumption and prejudice roll in. That's when others
— from golf course employees to players — cast Ebel
and his specially designed single-rider golf car in a dubious light
and charge that:
"He's
going to slow everybody down with his plodding play."
"He's going to tear up the green with that funky golf car."
"He has no business being out there."
Ebel doesn't get that treatment everywhere, but he still says the
golf industry has a long way to go when it comes to servicing some
disabled golfers appropriately.
It
sounds from Ebel that some courses are downright discriminatory
in their approach, not to mention ungracious. While other courses
are undoubtedly less insulting, it's probably safe to assume they
would rather not have to deal with disabled golfers like Ebel if
they don't have to.
Like
a lot of folks, Ebel has heard everyone from the leaders of the
National Golf Course Owners Association (NGCOA) to the superintendent
of the nine-hole public golf course in Smalltown, America, clamoring
that the stagnant golf industry needs to do something to attract
new golfers and increase rounds played. So Ebel doesn't understand
why golf courses don't do a better job of rolling out the welcome
mat to attract players with disabilities like his own. The industry
would benefit with a spike in rounds played if it did, insists Ebel,
a trustee with the National Amputee Golf Association.
Golf
courses by law are required to make their facilities accessible
to disabled people, according to the Americans with Disabilities
Act. But Ebel insists that most courses have not made a concerted
effort to do so.
This
is where the matter gets murky. If the law says golf courses must
be made more accessible to the disabled, shouldn't that require
golf courses to purchase single-rider golf cars? While Ebel admits
the law isn't explicit, he does believe its wording is clear enough
to require golf courses to supply single-rider cars. Incidentally,
only a small percentage of the nation's roughly 17,000 golf courses
do supply them.
Ebel
believes that one reason golf courses have balked at buying single-rider
cars is because they believe there isn't a large enough audience
of disabled golfers to use them. For that reason, Mike Tinkey, the
deputy executive director of the NGCOA, believes golf courses shouldn't
be required to purchase single-rider cars. But Ebel insists more
people who are amputees, paraplegics or senior citizens who simply
have trouble walking would come out of the woodwork to play golf
if they were made welcome by golf courses. And welcome partly means
a course would provide a single-rider car.
Perhaps
this is where the issue becomes less about the law and more about
golf courses doing what's right and possibly helping their businesses
and images in the process.
The
issue is about integrity at its core. It's about a golf course's
brass — from owners to general managers to superintendents — opening
their minds and their hearts to really welcome disabled people to
their courses. They shouldn't do it because they have to. They should
do it because they want to — because it's the right thing to do.
And
apart from that genuine commitment, a golf course has to do more
than just purchase and supply a single-rider golf car or two to
demonstrate its earnestness and commitment to attract disabled golfers.
A course needs to let its golfing public know that it has purchased
a car for use and that disabled people who want to use it to play
golf are welcome at its facility. A course has to market the initiative.
Then
the course needs to educate its able-bodied players, which could
be its bread-and-butter clientele, that the specially designed golf
car, which might feature a 350-degree swivel seat and ergonomic
controls for the disabled operator, is manufactured so it can be
driven on greens and tees without damaging turf.
Then
the course needs to enlighten the same able-bodied players that
just because a player doesn't have legs and is using a single-rider
car doesn't mean he's going to slow down play for golfers playing
behind him.
While
single-rider golf cars are expensive — they can cost twice as much
a normal golf car — a lot of golf course owners can afford them.
In fact, golf courses that make less than $1 million in revenue
or have fewer than 30 employees are eligible for a federal tax credit,
which will bring the car's price down dramatically. The bottom line
is this: A single-rider car might pay for itself whether purchased
or leased in a short time if it's marketed effectively. That will
take a commitment and some planning on behalf of the operator, but
that's what running a solid and exemplary business is all about.
This
has been a hot issue as of late. In fact, the U.S. Department of
Justice is now considering a mandate to require every golf course
in America to provide one or two accessible golf cars at its facility
at a potential cost of $6,000 to $12,000 per golf course.
While
Tinkey disagrees with the mandate, that doesn't mean he's discriminatory
against players like Ebel. "We're all about attracting and
retaining more golfers," Tinkey says of the NGCOA's mission,
noting that it includes attracting and retaining players with various
disabilities.
Tinkey
only questions whether there are enough potential disabled players
to use them. It is a gray area with various statistics that can
be debated, and Tinkey can't be faulted for taking such a guarded
stance.
But
the fact remains that there are many good reasons for golf courses
to purchase single-rider cars. And whether the Department of Justice
passes the mandate or not, golf courses should look into this matter
on their own.
They
need to conduct some research on the matter — yes, it might require
some time and money — to discover if there are potential disabled
players in their respectivem regions who will come to their courses
and use the single-rider cars.
Ultimately,
this is an issue about the triumph of the human spirit. Roger Pretekin,
president of SoloRider, a Centennial, Colo.-based single-rider car
manufacturer, loves to tell a story about a woman with multiple
sclerosis who was able to play golf again because of the advent
of the single-rider car. The woman told Pretekin, "Thank you
for giving me my life back."
Golf
courses around the country might be able to give even more lives
back. It's time they look into the matter to see if they can.
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